Apple has given the go-ahead for a new comedy set in a video game studio.
The half-hour scripted comedy is from Rob McElhenney and Charlie Day, the writers of It’s Always Sunny in Philadelphia, Variety reports. McElhenney will also star in the show.
The show doesn’t have a name yet, nor has it been officially announced. But according to the Hollywood Reporter, it will “explore the intricacies of the human condition through hilarious and innovative ways”.
Interestingly, Ubisoft is on-board with a number of executive producers. Perhaps the show will be about being one of 10,000 developers working on the next Assassin’s Creed?
Apple is spending around $1bn this year on original TV programming, which is far less than rivals Netflix, HBO and Amazon but enough to make an impression in the ultra competitive streaming market.