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Paradox performs price rise U-turn following fan backlash

Pillars of Eternity and City Skylines publisher Paradox Interactive has performed a U-turn on its recent price increases after an intense fan backlash.


Several weeks back, prices for Paradox games and DLC were raised in some countries to “match the purchasing power of those areas” – a reasoning which provoked a strong reaction from fans. The UK was one of the countries affected.

Paradox also publishes Stellaris, Europa Universalis 4 and Crusader Kings 2, and it was these titles which then saw their Steam user reviews bombarded by negative feedback.

In its defense, Paradox argued it had not raised prices for years – but regular users of Steam were not convinced.

“Our prices have remained pretty much the same for several years and it’s only natural for us to re-evaluate price points at regular intervals based on the strength of various currencies, fluctuations in world markets and many other factors,” Paradox wrote on its forum last month.

“Sadly this means that the price has gone up for certain regions and whilst this is something we’d like to avoid, it’s necessary to keep our price point more in line with our other markets. We sincerely apologise for any frustration this may cause and hope you can understand why we are doing this.”

The backlash did not die down, however, and only this week Paradox boss Fredrik Wester was maintaining the company line: “We stand by our new prices,” he wrote on the company’s forum, trying yet again to explain the company’s reasoning for “harmonising” costs across countries.

Less than 48 hours later, and it’s all change. After about a month of steadfast denial, Wester has confirmed a complete backtrack.

Prices will be “rolled back”, future changes communicated “well in advance”, and refunds given for those who’ve paid more over the past few weeks.