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Pewdiepie hits 50m subscribers, claims he'll delete channel today


Pewdiepie, YouTube’s most subscribed channel owner and by far its biggest gaming star, last night became the first to ever hit 50m subscriber milestone.

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He’s also pledged to delete his channel at 5pm today, and start afresh.

The internet has mixed opinions on Pewdiepie – aka 27-year-old Felix Kjellberg. On the one hand, it has given him legions of fans, who flocked to his YouTube channel in its early years to see him gurn and react wildly to horror games.

But, on the other, the internet has also cast Pewdiepie – rightly or wrongly – as the figurehead of YouTubers. Media reports often use his name as a synonym when writing about gaming YouTubers in general.

This is why the media has fingered him in some of the platform’s biggest controversies – such as channel owners secretly running gambling sites and encouraging their young followers to hand over cash for a chance at gaming skins – just because he is the platform’s most recognisable face.

Kjellberg founded the Pewdiepie channel back in 2010 when he was 21. It’s fair to say he’s matured over the past six years – especially as he has weathered the media attention that has come with his rising status – and now regularly vlogs about the recent changes to YouTube’s algorithms which are affecting smaller channels.

Videos from the past few weeks have tackled YouTube’s refusal to acknowledge or improve a number of issues plaguing the platform, such as viewers getting unsubscribed from channels, YouTube making it harder for viewers to find channels they are still subscribed to, and an influx of “clickbait” videos in YouTube’s right-hand Up Next column sorted by those with a higher clickthrough rate.